Ideal Customer Profile (ICP) Foundation Workshop:

How to use IntelliVen's W-W-W tool to perform better and grow faster.

Align Your Team, Target Your Market, Nail Your Model

Video
Play Video

About The Workshop

While business leaders agree that alignment is key to success, research shows that <33% say their top team is fully aligned.

Early-stage companies tend to chase everyone instead of someone. Winners pick their perfect customer and go all-in. IntelliVen’s WHAT-WHO-WHY workshop gives you the tools to focus and make real progress.

Using IntelliVen's battle-tested, AI-powered WHAT-WHO-WHY tool, you'll learn how to nail:

  • WHAT you provide (and what you don’t).
  • WHO will actually pay for it (not just who might like it).
  • WHY they'll choose you over other options.

It’s simple in concept but nearly impossible without the right tools. Nail your WHAT-WHO-WHY to leave with a clear, investable go-to-market strategy that drives faster growth, stronger performance, and greater investor confidence.

Video
Play Video

Leaders have four choices:

ASSUME everyone is thinking the same.

IGNORE differences that show up from time to time.

MANDATE that everyone follow what the leader says.

COLLABORATE TO ALIGN using the WHAT-WHO-WHY Tool and Method.

To develop your ability to align, we:

  • Unpack the W-W-W Tool
  • Work together on an example case
  • Collaborate as a group on a practice case
  • Turn you loose on YOUR CASE

Participant Value

Arriving at a consolidated W-W-W is more of a challenge than it first seems. Participants are surprised to learn that even well-known firms are not doing what people think. Learn to use W-W-Ws to Discover Disconnects, Get Clear, Align, and GROW! 

GET CLEAR

ALIGN

GROW!

Aligned messages feed sales, marketing, recruiting, onboarding, execution, and M&A.

To Get Started

Discover how the WHAT–WHO–WHY Playbook lays the cornerstone
for scalable business success. Book a preview call with PeterD today.