Manage to Lead:

7 Truths to Help You Change the World

W-W-W Exercise

Get Started

Premise Points

TRUTH

A business exists to solve a problem for a customer.

ACTION

Align leaders on WHAT their business provides to WHO and WHY customers pay them for it.

W-W-W Exercise

PART 1: WHAT IS THE W-W-W?

youtube-video-thumbnail

PART 2: HOW TO USE THE W-W-W TEMPLATE

youtube-video-thumbnail

Read and reflect on GET CLEAR background in this IntelliVen post and/or watch the short video above.

PART 3: WWW BUILD YOUR OWN W-W-W

Fill-out and submit the WHAT-WHO-WHY template for your organization. IntelliVen will return to you a copy of what you submit. Bring it to our next Online Interactive Overview so you can incorporate what you learn during our session.

More from IntelliVen

There are three dimensions to any business: WHAT, WHO, and WHY or in terms of Market (WHO), Problem (WHY), and Solution (WHAT).

Read Materials

TOOL: Convey how things are now, why they must change, how things will be when change occurs, and what must be done to affect the intended change.

Read Materials

The following tips are to help third-party consultants work with organization leaders to get them ready for change by agreeing on their WHAT-WHO-WHY.

Read Materials
favicon_intelliven

It is so valuable to 1) reflect, review, and create a structured way to clarify your business 2) think before making changes and know your end goal 3) talk to your team/ open up lines of communication as much as possible 4) find support as a leader in people doing what you're doing, such as our outside executive today!!!

— Leah Dunne, Mingle

Join us in an upcoming free, live session to learn how your case is the course, using the W-W-W and more.

Sign Up