Idea-to-Benefit Cycle



MtL Tutorial Module 1 provides background, instruction, practice cases, and input prompts that prepare leaders to use the Idea-to-Benefit Cycle.

A leader has an idea, determines whether and how to implement it, organizes and drives a team to bring it to reality, operates with the idea in place, and enjoys the benefits of having the original idea realized.

Outside help is available throughout the Idea-to-Benefit cycle as explained in this five-minute video:

Most service providers wait to be asked to serve a leader’s idea when they would be advantaged by proactively putting ideas into the thinking of ideal customers. A way to think about and follow a more proactive approach is supported by the Idea-to-Benefit Cycle.

Read the case study on how IntelliVen enabled Compusearch to achieve better team alignment and more effective operationalization and execution.