Once a list of initiatives to increase revenue and to lower direct and indirect costs is compiled it is important to decide which to implement.
Heat maps are a visually compelling way to organize initiatives according to how easy they are to implement (accounting for cost, risk, time, available resources, complexity, probability of success, and so on) relative to the value the initiative would generate if completed.
Initiatives in the upper-right are relatively easy to implement and drive high value so are quick-wins that would be a shame to miss.
Sample Heat Map
A heat map can be use to depict a collection of initiatives according to their expected value and ease of implementation. Doing so helps leaders discern which of all possible initiatives should be declared imperatives. Use the sample heat map generator at this link lay out initiatives in a two-by-two according to their value vs. ease of implementation.