The purpose of a business is to solve a problem for a customer…which begs this question:
WHAT solution does your organization provide to
WHY do they pay for it?
A way to think about it is that there are three dimensions to any business: WHAT, WHO, and WHY or in terms of Market (WHO), Problem (WHY), and Solution (WHAT).
Leaders tend to describe their organization in terms of one or two, but rarely all three, dimensions. The reason may be because thinking about any three things at the same time challenges the mind. If anyone does think three completely different things all at once, it is hard to do it for any length of time.
The 2:56′ video above uses the graphic below to present a way to visualize an organization in terms of the problem it solves (or WHY anyone needs what the organization provides), for WHO (market), and with Continue reading Get Clear→
Strategic Leadership is to change your organization the way you want. You don’t just want change, though, because change means different, not necessarily better.
We could say develop, which implies better, but towards what end? More specifically we want to improve but in what ways? What we want is to improve how well we do what we do, or performance, and how much of it we do, or growth.
Any organization is more likely to reach its potential to perform and grow when its leaders are clear about their organization today, where it is headed next and why, and when they know how it will get there. Strategic Leadership: Manage to Lead Using the Seven Truths introduces a straightforward yet rigorous way to describe and assess any organization as it exists and as its leaders would like it next to be considering external and internal threats and opportunities.
IntelliVen-U’s executive course teaches the exact opposite. The Strategic Leadership Immersion Program: Manage to Lead using the Seven Truths, which provides a plan of action and tools that will make any change happen just the way you want, is appropriate for individual leaders and especially useful for teams of up to five leaders who want their change initiatives to succeed.
Some leaders wonder: “Do I need to be a better manager?” or “Do I need to be a better leader?” The Seven Truths show how management works together with leadership, so you can: Manage to Lead.