Spark helps global technology companies as well as startups achieve their business objectives through communications programs and services, including Bing Travel, Electronic Arts, Visa, Verizon, The Economist, Trulia, Flickr, Mozilla.org, Nielsen, Nokia, NVIDIA, Skype and Yahoo!.

In the face of a rapidly changing communications industry Spark is implementing the next step towards forming and managing cross-functional teams to better serve client needs. This session presents:

• The theory of change and leadership’s role in deciding what to change, when.
• The essential role of leadership in driving change.
• The importance of maturing systems, processes, and organization as a firm grows in order to maintain effectiveness.
• Core Organization Evolution Tenants and implications.