The purpose of a business is to solve a problem for a customer…which begs this question:

WHAT solution does your organization provide to

WHO and

WHY do they pay for it?

A way to think about it is that there are three dimensions to any business: WHAT, WHO, and WHY or in terms of Market (WHO), Problem (WHY), and Solution (WHAT).

Leaders tend to describe their organization in terms of one or two, but rarely all three, dimensions. The reason may be because thinking about  any three things at the same time challenges the mind. If anyone does think three completely different things all at once, it is hard to do it for any length of time.

The 2:56′ video above uses the graphic below to present a way to visualize an organization in terms of the problem it solves (or WHY anyone needs what the organization provides), for WHO (market), and with Continue reading Get Clear →