Category Archives: Get Clear

Know whose problem you solve, how, and how well.

Get Clear

The purpose of a business is to solve a problem for a customer…which begs this question:

WHAT solution does your organization provide to

WHO and

WHY do they pay for it?

A way to think about it is that there are three dimensions to any business: WHAT, WHO, and WHY or in terms of Market (WHO), Problem (WHY), and Solution (WHAT).

 

Leaders tend to describe their organization in terms of one or two, but rarely all three, dimensions. The reason may be because thinking about  any three things at the same time challenges the mind. If anyone does think three completely different things all at once, it is hard to do it for any length of time.

The 2:56′ video above uses the graphic below to present a way to visualize an organization in terms of the problem it solves (or WHY anyone needs what the organization provides), for WHO (market), and with Continue reading Get Clear

At Your Service

Service business ideas are a dime-a-dozen. The question is: Which ones will be successful?” One way to find out is to implement the idea. Another is to do the math before taking even the first step.

Watch this comic scene from Opportunity Knocks in which a businessman uses careful logic as he stumbles into a business venture.

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Click to see a short motivational scene from Opportunity Knocks.

Your service may not be what you think.

Consider, for example, how much would someone be willing to pay to listen to Beethoven’s Ninth symphony? Would it be:

  • $1 for an MP3 on iTunes?
  • $20 for the CD?
  • $200 to hear the NY Philharmonic live?

Continue reading At Your Service

How to develop leaders, teams, and organizations that perform to their potential.

If you’ve been in charge for a while and it feels like performance and growth are not where you want them to be, you probably know that you are likely headed in the wrong direction.

Every leader, team, and organization eventually hits an inflection point. There IS a solution.

The first step is to take stock of how things are going, why things need to change, and how they would be if things were going well.

A management offsite is an excellent way to engage the top team along these lines. However, to prepare for and facilitate a high-powered executive offsite takes careful planning, data collection, analysis, and design effort.

Approach

Most leaders find it difficult to adequately prepare—assuming they even know how—for their offsite. Further, it is nearly impossible for a leader to facilitate and participate in, let alone also lead, their own offsite. A better strategy is to hire experts who use proven approaches, tools, and methods to prepare and facilitate.

Continue reading How to develop leaders, teams, and organizations that perform to their potential.

Market Lead Position Description

An organization counts on a Market Leader to:

  • Build and work with a top team to develop, maintain, and drive to achieve an annual plan for a well-defined portfolio of current and targeted customers.
  • Connect with established and emerging customers to develop a point of view as to where the market is and where it should go and then proactively and systematically drive towards those ends.
  • Develop, hold, and communicate a clear understanding of their organization, market, competition, partners, and market trends.

Over the course of a performance period, the organization counts on a Market Leader to always be able to present: Continue reading Market Lead Position Description

How to head off unwanted voluntary attrition and what to do when it happens.

Exit Interview Form Icon - unwanted voluntary attritionWhen an employee departs voluntarily it is almost always unanticipated and unwanted. Too often, though, leaders rationalize that employees who leave voluntarily were marginal and will not be missed.

To keep the best on board, and to head off after-the-fact rationalizations, ask managers now to identify employees they would least like to lose. Go on to also ask what is being done to keep each and every one of them engaged and on track to success in the organization. Follow up to make sure what needs to be done is actually done.

When any employee leaves of their own choosing, assign a senior person with no stake in the case to speak with the departed. Use the survey questions in the form linked to the above graphic to draw out what happened, why s/he has decided to leave, and to be sure whatever needs to be unearthed and learned is brought to light. Continue reading How to head off unwanted voluntary attrition and what to do when it happens.