Good questions of customers and prospects can dramatically increase the odds of developing opportunities to deliver value. Questions that engage and that allow the customer or prospect to reveal and expand their realities and the opportunities to provide value are ideal.
It takes conscious effort to plan for, create, and to make the most of opportunities to engage. The best practice is to think ahead, develop a collection of stock questions, and pay attention to find, cultivate, and take advantage of opportunities to engage.
Below are characteristics of well-phrased questions followed by some examples.
A well-phrased question:
Intelligent Strategies. Successful Ventures.
