A good way to think about marketing is to consider it a four-stage process that goes from Prospect to Customer. Each stage has a program of marketing activities that move a prospect along the path to a sale.
Attract activities make a broad audience of possible prospective customers aware of the selling organization and promote its Capture activities. Attract activities include advertising, brochures, industry events, public speaking, published articles, press mentions, mailings, etc. Capture activities increase a prospect’s knowledge of the selling organization through a value-added relationship and tie directly to Convert activities. Continue reading How marketing can turn a prospect into a customer. |
