It is impossible to control what you cannot, and what you do not, measure. For every important thing that the organization does, decide what is most important to monitor and then watch carefully to know how things are going.
If what to monitor is not known then:
- Watch everything and whittle away what turns out to not be useful and keep watching what turns out to be useful.
- Study similar organizations to learn what they track.
- Look up industry analysts and market researchers to find out what they watch.