“Extra Revenue” vs. “More Revenue” … Read all about it!

When a sale comes in ahead of expectation or when revenue and profit exceed plan, a leader may refer to extra revenue or extra profit which runs the risk of sending the wrong signal to employees.

Just as you can never have too much love, too much happiness, or too much money avoid words that suggest revenue or profit are more than you need. For example, refer to additional revenue and additional profit to suggest more than expected but never more than enough!

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